While the best times to post on social media can vary depending on your audience, industry, and location, some general guidelines can be followed for optimal engagement. These suggested times are based on research and experience but may change as platform algorithms and user behaviors evolve. It’s essential to monitor your analytics and adjust accordingly.
Here are the best times to post on LinkedIn, Facebook, Twitter, and Instagram using Blue Strawberry:
LinkedIn:
- Best times: 7:45 AM to 8:45 AM, 12 PM to 1 PM, and 5 PM to 6 PM (local time)
- Note: LinkedIn is a professional networking platform, so posting during work hours generally yields better results.
Facebook:
- Best times: 9 AM to 11 AM and 1 PM to 2 PM (local time)
- Note: Facebook engagement tends to peak in the middle of the week and during lunch hours.
Twitter:
- Best times: 9 AM to 10 AM and 1 PM to 2 PM (local time)
- Note: Twitter is a fast-paced platform, so posting during peak engagement hours and more frequently can be beneficial.
Instagram:
- Best times: 9 AM to 11 AM and 2 PM to 4 PM (local time)
- Note: Instagram engagement is generally higher during off-work hours and lunch breaks.
Remember, these are just general guidelines. The most effective strategy for your specific audience may differ. Experiment with different posting times, analyze the performance of your content and fine-tune your posting schedule to maximize engagement.