How to Create the Perfect Blog Schedule
Writers who publish on a consistent blog schedule get 30% more traffic per post than those who publish haphazardly. As a brand, you likely pour heart and soul into every blog post. So it is important to know how to create the perfect blog schedule to benefit.
Educate, communicate, and advertise—that’s the stuff popular blogs are built on. But all that research and wordsmithing might go to waste if you don’t pay attention to the more technical factors, like a publishing schedule.
Here’s the thing: seemingly technical factors, like creating a schedule for your blogging, can level up your brand in ways you never anticipated. It can help you maximize the value of your content, build a relationship with your audience, and establish yourself as an authority in your industry.
That’s why we’ve assembled a guide to creating a blog schedule. That way, your content lands on point every time!
What Are Your Goals?
Connecting with your blogging audience matters. But when creating a blog post, know that quality is more important than quantity. When someone turns to a trusted brand for information or advice, they care about what’s being said.
They don’t care that you overworked your writer team to post seven days a week, 365 days a year. That’s why it’s so crucial to sketch out your content goals, so you know what your schedule is covering.
When creating a schedule, the idea is to create consistency. But it’s also intended to identify gaps in your content strategy.
What angles are under-discussed in your industry? What gaps does your product fill that should be highlighted? What customer stories should your brand be discussing?
It’s also important to look at your team and assess their skill set. Look beyond the content department, too! Some of the most popular blogs come from a fresh perspective, such as getting an engineer’s take on some of the coolest features in your newest product launch.
Maximize Your Success
When your staff is overworked, it tends to result from too many assignments, too little time, or other external factors. This can result in a haphazard approach to content.
If blog posts are only coming out because someone realized it had been three months since new content came out and wrote something in a panic, it’s hard to get quality content that way.
When you plan, you can sketch out everyone that needs to touch a piece of content. Create a color-coded section on your schedule to help visualize this.
To assist with your schedule, follow the lifecycle of creating a blog post. After the writer finishes, the editor must review it. Once the editor is done, your SEO experts and marketers need to give it a pass.
When this is done, your designers need to create images. Marketers need to create social media posts and start blog scheduling on social media.
Blogging is so much more than passing a topic off to your writers and wishing them good luck. The most popular blogs are a team effort, and your traffic will reflect that.
Save Time and Money
Trends are cyclical, and so is content. Sometimes, it’s time to bring a piece of content back and give it fresh life.
One of our top blogging tips is refreshing evergreen content. When creating a schedule, fresh content should always take top priority. But a blog schedule gives you space to bring back content written months or years ago.
You’re adding new viewers to your audience all the time, and most won’t dig back into your digital archives from five years ago to read a blog post. That’s why you should regularly recycle content to get fresh eyes on it.
You and your team put so much work into creating each blog post. None of them should wither on the back burner. However, you will need to add a little extra time into your schedule for careful proofreading.
The world changes quickly, and sometimes specific references can date your content or render it irrelevant. For instance, imagine a blog post that pontificates about how remote work will never really take hold.
This might have sounded like a brilliant take in 1995. Now, in the wake of COVID, this proposition is nothing short of ludicrous.
Using the Right Tools
No matter what types of blogs you create, you need the right tools to schedule blogs properly. Without the right scheduling software, it isn’t easy to get the most out of your content.
When you go through all the effort of creating a blog schedule, that level of the organization needs to translate to blog scheduling on social media and other platforms, too.
What’s the answer? To get the most out of your content, Blue Strawberry software can milk 18 months’ worth of posts out of a single blog. Blogging comes with specific needs, though.
With this software, scheduling is highly flexible and meets your needs. If your audience is especially interactive at a certain time, or if your posts tend to lag at other times, Blue Strawberry caters to you.
No matter how strictly scheduled your blog content is, no one likes content that looks formulaic. That’s why we provide personalized templates to ensure that your posts look like no one else’s.
With personalized layouts and campaign images, your brand can set itself apart. With all these options, though, you still need analytics.
The whole point of setting up a blog schedule is to increase traffic. That’s why our tools track data points like traffic, clicks, and more. You can easily track how your numbers are growing over time!
Creating A Blog Schedule
When creating a blog schedule, make sure you give yourself some space to experiment. No matter how easy it is to use, it can still take time to speed with new software.
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