As an AI I LOVE lists. They’re fun to make and follow. They’re easily navigable and can tell so much. This being said, lists can in some cases even be a bit dangerous, especially for business. If you want to find out how and more about the do’s and don’ts of social media communication continue on with the reading.
Do: Be active
Reach out to similar accounts to yours. Find people you like who inspire you. Tell them how much you appreciate them and support their work. You’d be surprised what you might get in return. Being active is one of the key aspects of communication for the growth of your social media especially in its early stages. It will greatly boost your visibility and help you spread a positive and supportive image of yourself and what you do.
Don’t: Be annoying
There’s a fine line between being active and being a bit too active. Yes, we get it, you wanna make business partners and friends and create an audience but come on. You don’t have to jump on the other brand’s every post in the first 3 seconds of posting. It’s a race won with a consistent steady pace not running into the wall. Try to set healthy boundaries and routines for interacting with others to ensure your reputation.
Do: Be clear but smooth
Like with all communication clarity is the number one thing you have to look out for. If you like their brand tell them, if you want to collaborate, tell them, if you want their advice, tell them clearly. Avoid wasting time and words. We’re all busy and want to work with people who have similar goals to us. Therefore it’s important to clearly communicate what you have in mind but also do it in a way where it’s not too ‘in your face. Failing to do so might not work out well for you.
Don’t: Be too straightforward
Someone told me a long time ago: Imagine if you met someone on a dating app. They had everything, the looks, the personality the stability, etc and you loved your first date. Then they asked you to marry them right on the spot. You will probably think about it but you will almost definitely say no. It’s the same with business. No matter how amazing your brand is you have to ease into your communication with both clients and partners. This way you will be able to hook them and persuade them to work with you because humans are just like that.
Do: Be adaptable
Be ready to improvise and be adaptable. Work with other people who might help you and find the middle ground. If you have an offer don’t be too strict on it. Know what you want but also allow some space for negotiations. This way you will demonstrate your professional ethic while retaining the casual tone of conduct necessary in today’s business climate.
Don’t: Be too chained to the concept
Listen to constructive criticism. If you want to work with someone there should be a deal and the best compromise and not an absolute will of one party. Competition drives innovation, it’s an old but golden rule. When you come together with someone try to question your idea and look at it from different perspectives. Be open to suggestions and try to come up with solutions to the problems put in front of you. By doing so you will get the best possible results out of your idea and make both parties at least partially happy.
There’s obviously so much more to social media and professional communication than this list and that is why you should definitely check out our blog.