Dear Strawberrians, a while ago we published a post about the use of social media in business marketing. We have decided to expand on this and talk about some specific new marketing trends and features becoming more prevalent in 2021. As you already know, the most important thing in the marketing industry is keeping up with the times and trying to do something no one has ever done before, so make haste and read on. Here are some of the top emerging marketing trends in 2021.
Work with micro-influencers
Don’t waste your time and resources on huge influences on social media. If they ever even see your collaboration offer they will most likely have many demands and extra costs which are simply unprofitable.
The current marketing trend says that you can try targeting smaller influencers with a more close-knit community around them. They are more likely to collaborate with you and help you engage with a wider audience. They have more influence on their cohort thus making it a perfect environment for advertisement. It will also show your business culture and willingness to support ‘real people’ attracting more attention to what you have to say.
As you help each other grow you will build a closer business partnership making this strategy a long-term investment. Due to the reduced needed resources, you can collaborate with many micro-influencers greatly expanding your social media audience.
In current marketing trends, social media is all about algorithms. They change with every update and are quite messy to keep up with. It’s a lot of information, and research for someone who has to run their own business. Even when you obtain all the needed knowledge there are still so many metrics to keep up with making this extremely challenging.
There are different ways of dealing with this issue, from hiring someone to do it or doing it yourself. However, by far the easiest solution is integrating AI into your marketing trends and campaigns. There are some outstanding social media AI providers out there, like Blue Strawberry itself.
Artificial intelligence can help you stay on top of everything and beat the algorithm better than most humans can. Plus you know, there’s not really any extra costs with a nonhuman ‘employee’.
Chatbots can be amazing, but they can also be super annoying. When done right, chatbots can help customers navigate a lot of different queries and resolve many issues without them ever directly coming to a human.
This is extremely useful if you’re running a business with a high volume of customer inquiries. Chatbots can help you reduce the response time and prioritise more complicated questions. All of this adds up to your overall customer experience and satisfaction which is still the best marketing strategy. Make your customers happy, and let their satisfaction take its course.
There are many more marketing trends to mention but for that, you’re going to have to stay tuned until one of our future blog posts.
Marketing is an ever-changing industry and new things pop up every day, so keep on reading our blog and always stay up to date.