#success #digital #social #smallbusiness #follow #media #entrepreneur #love #fun #party #startup #goingstrong #instagood #socialmedia #community #growth #enjoy #loveyourjob #hashtags …
Oh, here you are! I haven’t heard you coming. I’m working on some social media posts and all these hashtags make me a bit dizzy… Sorry, what was that? You could use help with hashtags for your social media as well? No problem! Blue Strawberry has got your back.
What do hashtags actually do?
Posting without meaningful and relevant hashtags is like carrying water in a sieve. Before you know it, you’ll waste precious time and a precious resource that will go down the drain.
Why wouldn’t you let your post be seen by everybody instead of only by your followers? By adding a hash (#) symbol to a keyword or phrase in your caption or comment, you enhance the search for that phrase. People can click on the hashtag and see other posts with the same hashtag.
If, for example, you run a start-up and post an image of a successful meeting you had with your colleagues, why not include #startup in your caption? You can connect with other start-ups around the world, share your experiences and, who knows, you might even collaborate in the future.
Get to the point
Let’s take the example above – #startup. It would be great to include it in your caption, but is it enough? Since the number of new start-ups is growing every day, you might expect that this hashtag is also becoming more and more common on social media. If there are hundreds and thousands of posts with the same hashtag daily, you can’t make yourself significantly more prominent online by using only that hashtag.
Try and add something more specific. Find your niche – the audience who has the same interests as you. If your start-up concentrates only on the local market such as London, try using #startuplondon. If your line of business is, for example, health promotion, try #healthstartup.
How to reach my target audience?
It all sounds great, but how exactly can you reach your target audience? Simply assuming all their interests and qualities is not enough.
Start asking questions like:
What do my followers do?
What do they like?
Where do they come from?
How old are they?
What would they like to get from me?
To answer those, you have to do some research. Or you can let Blue Strawberry AI do it for you.
What kind of hashtags can I use for my social media?
Use hashtags that refer directly to the content of your line of business and can quickly lead to business growth, e.g. #health #fitness #art #painting #hiking, etc.
Come up with a unique hashtag used only by your brand. It can be the name of your business or your motto – something short and memorable. This will make you stand out among the competition.
It’s good to keep up with trends. If there’s currently a craze online, e.g. a challenge or a holiday a lot of people celebrate, it’s good to take part in that, as long as it’s relevant to your brand.
Quality over quantity
As far as the number of hashtags per post is concerned, stay somewhere in the middle.
Depending on the social media channel, aim for 2-10 hashtags per post. Since Tweets are short, they love fewer hashtags, while Instagram welcomes around 10.
#This #is #a #big #no-no. Don’t write your captions like that. You can occasionally include a hashtag in a sentence in your caption, but don’t overdo it. You can place the hashtags at the end of the caption or in a comment below the post.
Hashtags are a great way to make your business grow, but they require some research and it would be best not to use them haphazardly.
Blue Strawberry app can do the work for you while you do something #fun!