Hi, my dear Strawberrian. How have you been lately? You feel kind of… grey? Inconspicuous? Blended in with the crowd?
Don’t worry. Finding your way through the crowd is tough. But Blue can help you stand out and build your brand awareness on social media.
Nowadays, almost every business advertises on social media. They hire social media marketing experts or use simple AI tools that do the work for them.
This makes the online world a pretty crowded place full of people who want to achieve more or less similar goals. Everybody wants to find and reach their target audience and turn them into loyal clients, consumers, followers, customers. You have to be aware that there are many more like you struggling to blossom and be seen.
You should prioritise making your brand recognisable. Simply because there are so many competitors, making your brand stand out is what will bring you profit.
What is brand awareness on social media all about?
You have to make sure that your social media content makes your audience stop, notice and think about you. If your posts are very scrollable and forgettable, that means that you haven’t worked enough on your brand awareness on social media yet.
Every brand’s goal should be to make everyone who sees their post, comment or hashtag immediately think of, well, the brand itself. If I see your comment on somebody else’s post and it immediately gets me thinking about you and only you, you’ve done a pretty good job.
That’s what brand awareness on social media is all about. That’s what will make me click on your profile or website and interact with you.
Add a pinch (or a spoonful) of personality
The most important thing of all – don’t be a copycat. If your brand offers something millions of others do as well, fine. Let it be.
You can offer the same thing, but with your personal touch.
For example, your brand makes printed T-shirts and hoodies. Millions of others sell them as well. Do something that will make people buy your products.
This includes matching brand colours, profile photos and logos on various social media channels, the setup… All of these features are meant to grab your followers’ attention and make them think about your brand, at least subconsciously.
For example, if you sell hoodies, your photo setup could look something like this: happy models somewhere in nature, riding their bikes, skateboarding, hiking etc. The colours in the photos are bright, bold and match your brand colours. You have your logo visible on your post and your profile photo.
Even if your followers are just tiredly scrolling through their feed, once they see such a photo, they’ll immediately think of your brand. And they’ll probably think that it’s high time for a new hoodie.
Like, comment, tag and hashtag
We’ve already talked about the importance of hashtags and tags.
Tag and thank your followers who’ve made suggestions or commented on your posts.
Don’t be afraid of competition – tag your fellow competitors to show support. This will also get your followers reacting.
In terms of hashtags, dream big. Create your own personalised hashtag, even if you’re a small local brand. This will make your brand more searchable and prominent.
How can AI help you
All of these things will improve engagement and increase brand awareness on your social media.
AI can help you create personalised and engaging content, schedule posts according to the best posting times, increase engagement through hashtags – you name it.