Have you ever wondered how your social media profile looks from someone else’s point of view? It is hard to distance yourself from your own work but it would greatly help with realistically assessing the quality of your work. Since we know it is not easy, here are some tips & tricks that will help you.
Instagram filters to make an attractive social media profile
Yes I know, they are sometimes irritating and you just throw any and that’s it. But is it so? When you look at your Instagram feed as a whole it should look like a picture from one artist. You should pick a theme for your Instagram profile and stick to it. Look at it like this, although Da Vinci, Van Gogh and Picasso are all great painters, you wouldn’t want a mix of their styles on your social media profile. It makes you look indecisive and your followers might end up confused.
Deleting people’s comments
No kind of hate speech will be tolerated and if blocking some terms didn’t do the job you are free to delete any comments that include hate speech. But what about negative reviews and comments? If you always delete negative comments people will come back with comments about deleting their negative comments. Think Inception, only on social media profile. #WeNeedToGoDeeper. And this is far worse than leaving them.
Negative criticism should be handled by trying to help your followers find a solution. They will always appreciate a helping hand and other followers will see that you are trying. And what about trolls? Well, they will always be trolling, so just let them be, or reply with a sassy remark if you’re that kind of brand.
Bragging
“If you haven’t noticed we are the best! Yes we, not them. No. 1, woohoo!” The goal of social media is promotion, but if you’re constantly bragging about your achievements on your social media profile, it will lose its purpose. Try to focus on interaction rather than on yourself. Save the bragging moments for something really special and then it will make an impact on your social media presence.
Lack of interaction
You are on social media to connect with your followers, to make that special bond. If you just post something and then dip until your next scheduled post, you’re doing it all wrong. You will seem uninterested and followers love to see brands devoting themselves to them. Does this mean you should reply to each comment? No, but try to answer their questions and by liking their comments they will feel appreciated. While we’re at it, try not to make it generic.
The Social Media profiles you are following
The social media profiles you are following says a lot about what are your interests. Some of your followers will catch up on this so be careful not to follow some sketchy profiles from your brand profile. You can do it from your private profile. This could also be used to send a message.
One of Strawberry’s favourite inside jokes comes from the Twitter profile of the fast-food chain KFC. KFC are proud of their secret seasoning mixture for their chicken and the only thing that they openly claim in their communication is that they use “11 herbs and spices”. So who do they follow on Twitter? 6 guys named Herb and 5 former members of the band Spice Girls. Such a small thing but when their followers have realised it, it made quite a little boom on social media.
