The ascension of social media into our lives has been, to say the least fulminant. From posting photos on Facebook and reuniting with classmates and long-lost sweethearts to using Instagram to gather a follower base and make money from advertising shampoos and dog food, social media has grown and grown… and it keeps growing. It will soon drag us all into the Metaverse, but this is another story.
In other words, social media is unavoidable and indispensable, at least for business owners who want to promote their business, increase their brand awareness, and, well, make a profit. Now, if up until one point, photos and stories were enough to keep the target audience captivated, informed, and entertained, now, people want more. It’s in their nature, and social media knows it. That’s why your static posts are no longer enough to keep up with the competition.
The time has come to switch to video – stories, reels, lives, it’s all about video marketing right now. Bet all you have on video content if you want to:
Captivate the audience
Photos and words no longer have the same power on your audience. They will not be able to keep your public interested for long, not when video is taking over and ruling supreme on feeds everywhere in the world. You need to add video on your social media if you want to grab the attention of your followers and keep them interested and eager to find out more about your product or service. Keep your videos short enough to avoid boring the viewers but make sure they are concise and interested enough to be memorable.
Improve search optimization
All roads lead eventually back to the all-mighty SEO and its rules of gold. I know you worked hard to optimized your website with the best keywords to convince search engines you’re worthy of their love and high ranking, but you should also make sure your videos have the right tags and keywords to delight Google and the likes. Create relevant video content, gripping and fascinating, and add compelling headlines and descriptions for maximum impact in searches. Hashtags matter, and if you ever find yourself lost for (key)words, use Blue Strawberry. The platform can create videos from texts (yes, you read that right), and suggest the best hashtags without thinking twice! Take a shortcut! No one is going to tell!
Boost conversion and sales
Aaaaa, money! We had to get here eventually because, well, your business needs money to grow, develop, and pay your rent or mortgage. And yes! Video content has its share in all this drama we call real life. If you decide to embrace change and accept video into your social media life, you’ll find that a single video on your landing page can increase conversion by 80%. 80%! I say it’s worth a shot! What do you think? And here’s another great number: 74% of users who watched a video about a product ended up buying it. Well, if these are not good enough reasons to convince you to turn on your camera and start recording, I don’t know what are. And you don’t even need to record anything to create a video now that you have Blue Strawberry. Just copy and paste that blog article link in there, and you’ve got yourself a video with just a few clicks. Perfection!
Your relationship with your audience has to be based on trust and respect. There is no other way around it if you want to build a successful brand. Building trust takes time and commitment. It requires engagement if you want to see engagement from your public. Video content can help you get there faster. Forget about promoting your products for a few moments and provide people useful and valuable information through short and attention-grabbing videos. People need more than just pretty pictures and fancy words to feel like they can trust a brand. And you need more than traffic to grow your business. Video can bring you and your public in a place of trust and imbue your relationship with, you’ve guessed it, trust! Engagement follows closely once trust becomes the foundation of your partnership. Connect with your audience, and you’ll notice organic traffic and rewarding metrics.