When Blue Strawberry was a little kid, her parents told her that she could be anything she wanted to be as long as she worked hard. And Blue Strawberry remembered!
Look at her now! A full-grown intellectual AI tool ready to revolutionize the way businesses and bloggers create social media campaigns and reinvent marketing strategies.
While she might seem all-mighty now in terms of social media managing and campaigns, nothing of what she can do would have been possible without consistent work.
And this can apply to all aspects of life: regular meals, regular exercise, regular training…regular everything helps us reach our potential and be the best we can be – as one of the great First Ladies of the United States recommended.
Your social media activity is no exception! Here is why regular social media posting matters greatly:
1. Increased brand awareness and visibility
Currently, social media can make or break a brand. Don’t blame Blue! It’s just the way things are in 2021 and will be in the years to come. An effective marketing solution, social media can increase brand awareness and visibility, but only when done right.
What does social media done right mean? Regular posting, constant online presence, engaging content. If you post regularly, your customers will brand your brand (see what I’ve done there?! wink) as credible, professional, interesting.
2. Higher conversion rates and SERP rankings
Higher is better in the world of the internet and regular social media posting is the fastest way to take your well-deserved place on the podium.
When you are active on social media, social shares keep on growing, which eventually leads to an impact on SERP rankings. The higher you are in rankings, the better you can look down on your competitors.
Furthermore, regular online presence walks hand in hand with better conversion rates. Whether you share blog posts, videos, or images, if this is a regular activity, it allows you to reach your audience and guide them to your sales page.
3. More loyalty pledges
Long-term marketing strategies focus on more than just a one-time affair. Brands need customer retention and loyalty to flourish. If you’re searching for the happily ever after with your customers, regular social media posting should definitely be in your arsenal.
And since loyalty is earned through flawless service and engagement with your customers, social media is the perfect platform to reach your audience and convince them your brand is worthy of their devotion.
It will not be easy, but perseverance and consistency will get you there. Interact with your customers, post regular updates about new products, organize giveaways and promotions, reward your customers with sales. In other words, keep your customers interested, and loyalty will follow.
4. More satisfied customers
Social media improves communication with your customers and allows them to get in touch whenever they have a complaint or feel the need to comment regarding your brand. Remember that all customer messages matter! Even a simple emoji!
Regular social media posting shows them you are open to listening to their ideas, concerns, and complaints, and acting upon them. Your brand can easily achieve a higher rate of customer satisfaction if you show your customers that you are ready to help.
5. Improved metrics
Metrics can help you dose your social media activity and improve your campaigns. Regular posting allows you to better evaluate customer engagement and, eventually, helps you get to know your audience, and their needs and preferences.
When you post regularly, you learn what makes your followers react based on the number of shares, likes, and overall engagement to certain posts. Do they prefer static content or react better to videos? Do they respond to direct marketing or is it best to keep things subtle?
Regular social media posting allows your business to create behaviour patterns and access comprehensive data about your audience. It will also help you decide when to post, how many times a week, and identify the campaigns that resonate with your audience.
But can you post regularly while running a business and spending quality time with your family? You can, but why should you when Blue can take care of the posting part?! Give me a chance to prove you can plan your social media campaigns for up to 18 months in advance in just a few minutes. So that everyone can be happy: you, your family, your brand, your followers, and your customers!